Activation - Tigerlily, Collection Launch

Polaroids have been around for decade and have an instant candid effect as there was generally no manual controls that a professional would use. Candid shots are also what influencers take hundreds of posed shots to achieve, flattering photos with curated content and taken candidly in-the-moment.

It wasn't surprising then that resortwear and apparel company, Tigerlily, got in touch to use our roaming polaroid style prints for their collection launch with local influencers. The event was easy to understand, both for its intent and implementation. So we attended a beautiful home with purposeful style that left us thinking we were in a bohemian haven. The brand was evident in the pieces of the collection matching terracotta tones and soft features to an elegant flow.

Suppliers for the day featured:

Clothing - Tigerlily (@tigerlily)

Alcohol - Cointreau (@cointreau)

Grazing Table - Eleven Events (@elevenevents.co)

Hair and Makeup Artist - La Biosthetique AUS/NZ (@labiosthetiqueaus)

Transport - 13 CABS (@13cabs)

Polaroids - Undisposable (@undisposableaus)

We roamed around with our digital cameras to capture moments of experience between the clients and their gifted items. Polaroids were instantly printed with a copy for display and a second copy for the social media clients. A digital copy would not make sense so we stuck with prints on the day with subtle branding to keep minimalist vibe.